About Us

The Good Growth Academy brings together the talents of unique individuals

Edmund Bradford
(Director and Co-Founder)

Edmund Bradford has been helping organizations grow for over 25 years. His work has covered many industry sectors in both B2B and B2C. He has developed many simulation games that are used in universities to teach business growth including one that teaches sustainability. He is also a Teaching Associate at Warwick Business School and a Judge at both UK and international business awards. He has also written extensively on the subject and is the author of a book on how to implement plans effectively

Giorgio Burlini
(Director and Co-Founder)

Giorgio Burlini has been working in the field of e-learning since 2005. He holds a Bachelor Degree in Economics and a Post Graduate Degree in New Media. He has been working in Social Media communication area for The Italian Senate for five years.

Dr. Pooja Khosla
(ESG and Sustainability Adviser)

Dr. Pooja Khosla is a former lecturer in economics at the University of Colorado, USA, and is Executive Vice President of Client & Product Development at Entelligent. She is an econometrician and data scientist with extensive experience in sustainability, ESG, data analysis, predictive modeling, microfinance, and mutual fund analysis. She is one of the inventors of the patented Smart Climate® technology. She has a solid international background in finance, academia, statistical analysis, and a Ph.D. in Economics from Colorado Boulder. She is a much sought-after speaker at sustainability events and has published many papers in trade journals, including Pensions & Investments, CFA NYC, and Morning Consult.

Professor Malcolm McDonald
(Academic Adviser)

Professor Malcolm McDonald is one of the world’s top educators in sales and marketing. He has written over 50 books on the subject and hundreds of articles. He is a frequent speaker at international conferences and has worked with the senior leadership team of many global organizations to help them grow more effectively. He is an Emeritus Professor at Cranfield University and a Visiting Professor at Henley, Warwick, Aston and Bradford Business Schools.

Dr Alina Udall
(Academic Advisor)

Dr Alina Udall earned her PhD in sustainable consumer behavior from the University of Bath, is a Sustainability Research Fellow at Newcastle University and a Lecturer at Warwick Business School. She has a passion for research in environmental psychology, looking at how to nudge people into pro-environmental action. Her work on how people’s identities affect their pro-environmental behavior won the 2020 Best Paper award in the prestigious Journal of Consumer Behaviour. She also works with major brands to help them incorporate sustainability into their R&D, product development, market strategy and promotional campaigns.

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