How can a marketer help sustainability?

Marketing Sustainability

Marketer and sustainability are often synonyms of greenwashing. This is because people usually think of marketing just from the communication point of view, leaving behind the marketing strategy.

In this interview, we will focus on explaining what a marketer can do about reaching the company’s sustainability goals.

Specifically, we will look at how:

  • Marketers can implement sustainability if they help to forge a strong sense of purpose in the company.
  • Consumers are positively responding to brands with a strong environmental sustainable purpose.
  • Not all Companies can achieve all ESG goals overnight, so it is important to clearly communicate the steps towards those goals even if they are years away.

Transcript of:  How can a marketer help implement sustainability?

Stephen Mangham

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